KentLyons have created bespoke versions of Channel 4′s iconic on-air marketing idents using gameplay from exclusive PS4 games Killzone Shadow Fall and DriveClub. KentLyons and 4Creative worked with the game developers (Guerilla Games & Evolution) to generate the idents from
Ahead of the PS4′s European launch, PlayStation has paired up with Channel 4. KentLyons were asked to drive innovation within ad breaks and plant PS4 in the minds of viewers in the lead up to it’s launch.
The campaign will include